25MADISON PROPEL FUND MANAGEMENT COMPANY

Thesis

25madison Propel is an investment firm focused on acquiring and transforming lower-middle-market businesses through an "AI transformation" strategy. Their core strategy involves making control investments in durable, lower-middle-market businesses, emphasizing a technology-centric approach to solve critical pain points and enhance operational efficiency, customer acquisition, and employee experience. The firm acts as both an investor and an operator, bringing extensive experience in building and scaling companies. Their approach is growth-oriented, aiming to accelerate customer acquisition through branding, digital strategies, and ecosystem introductions. While the broader 25madison organization invests across various stages, 25madison Propel specifically targets "Transformation Buyouts" of lower-middle-market businesses. The firm is actively deploying capital for its buyout strategy, with a stated goal of $200 million for its debut buyout fund, 25 Madison Propel Fund LP. Geographically, 25madison has a presence in New York City and Miami, with offices at 817 Broadway, 7th Floor, New York, NY 10003, and 950 Peninsula Corporate Circle, Suite 1006, Boca Raton, FL 33487. The firm also has a global reach, with investments noted in the United States, Israel, and the United Arab Emirates. The firm was founded in 2018 and operates as a venture platform focused on incubating companies, investing in early-stage startups, and propelling brands. It is legally known as 25madison LLC.

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