ALLIANCE CONSUMER GROWTH, LLC
ALLIANCE CONSUMER GROWTH, LLC is a Series B and Series C+ fund in the US writing $10M–$50M checks into food-and-beverage, beauty, personal-care, pet, apparel, restaurants and consumer-brands.
- Stages
- Series B, Series C+
- Sectors
- food-and-beverage, beauty, personal-care, pet, apparel, restaurants, consumer-brands
- Check size
- $10M–$50M
- Invests in
- US-wide
- Round role
- Follows on
- Actively investing
- Yes
- Founded
- 2011
- Assets under management
- $901M
Thesis
Alliance Consumer Growth (ACG) is a growth equity firm founded in 2011, headquartered in New York City. They focus on investing in and nurturing 'rising star' consumer brands across sectors like food & beverage, beauty, personal care, pet, apparel, and restaurants. ACG targets differentiated, high-growth companies with proven product-market fit, seeking capital for acceleration or shareholder liquidity. They exclusively provide minority growth equity, enabling founders to retain control and upside. Their strategy involves collaborative partnership, offering capital, strategic guidance, operational support, and network access. ACG typically invests in companies with revenues between $5 million and $50 million+, deploying $10 million to $50 million per deal, focusing on Series B and later stages, and avoiding early-stage startups. Their geographic scope is primarily the United States. As of July 2024, their fifth fund, ACG V, closed at $160 million, bringing total aggregate capital commitments to over $1 billion. As of early 2025, their AUM was approximately $901 million, with regulatory AUM around $858 million.
Common questions
Does ALLIANCE CONSUMER GROWTH, LLC invest at the Series B stage?
Yes. ALLIANCE CONSUMER GROWTH, LLC lists Series B and Series C+ among the stages it invests in.
What check size does ALLIANCE CONSUMER GROWTH, LLC write?
ALLIANCE CONSUMER GROWTH, LLC writes $10M–$50M checks.
Where does ALLIANCE CONSUMER GROWTH, LLC invest?
ALLIANCE CONSUMER GROWTH, LLC invests in the US.