BETTER WAY LLC

Thesis

BETTER WAY LLC is an investment firm focused on identifying and vetting "risk-mitigated private investments" by avoiding "lemming-like investor behavior" and leveraging deep relationships to access overlooked opportunities. Their core philosophy centers on alignment with clients, offering the option to defer fees until clients earn a profit. The firm's investment thesis is centered on identifying inefficiencies and dislocations in the market through thematic relevance. While specific sector preferences are not explicitly detailed, the firm's founder has a background in private investments, including a decade at a $5 billion family office and co-founding Citi Private Bank's Private Investment research and diligence team. This experience suggests a broad exposure to private markets. The firm works with institutions, single-family offices, and multi-family offices globally. Their strategy involves sourcing, vetting, and structuring investment opportunities, prioritizing quality over quantity. Information regarding the specific fund size or Assets Under Management (AUM) for BETTER WAY LLC is not publicly available. The typical check size per investment deal for BETTER WAY LLC is not publicly disclosed. The firm is registered as an Exempt Reporting Adviser (ERA).