Skip to content

FIRESIDE INVESTMENT ADVISORY LLP

FIRESIDE INVESTMENT ADVISORY LLP is a Seed, Series A, private-equity, real-estate and venture-capital fund in the US and Europe investing in Consumer, consumer-brands, food-and-beverage, personal-care, health-and-wellness, lifestyle, gaming, hospitality, leisure, co-living, prop-tech and digital-channels.

Stages
Seed, Series A, private-equity, real-estate, venture-capital
Sectors
Consumer, consumer-brands, food-and-beverage, personal-care, health-and-wellness, lifestyle, gaming, hospitality, leisure, co-living, prop-tech, digital-channels
Invests in
US-wide, Europe
Actively investing
Yes
Founded
2016

Check size not disclosed

Thesis

Fireside Investment Advisory LLP is a multi-family office established in 2016 in London, UK, operating purely as an advisory and deal sourcing agent for its clients. The firm focuses on direct co-investments and club deals, primarily in Europe and selectively in North America. Their investment strategy encompasses venture capital, private equity, and real estate. The firm's investment thesis targets high-potential startups at the seed and Series A stages, with a particular interest in digital channels, direct-to-consumer models, and brands that align with the "Value of Good" philosophy, aiming for positive social impact alongside financial returns. They invest across diverse consumer categories including food and beverage, personal care, health and wellness, and lifestyle, with a specific focus on evolving needs of Indian consumers. The firm prioritizes privacy, and its principals and specific AUM are not publicly disclosed. They structure per-deal vehicles and club deals for clients rather than managing a commingled fund. The legal name is FIRESIDE INVESTMENT ADVISORY LLP, registered in Bangalore, India, with an active status.

Common questions

Does FIRESIDE INVESTMENT ADVISORY LLP invest at the Seed stage?

Yes. FIRESIDE INVESTMENT ADVISORY LLP lists Seed, Series A, private-equity, real-estate and venture-capital among the stages it invests in.

Where does FIRESIDE INVESTMENT ADVISORY LLP invest?

FIRESIDE INVESTMENT ADVISORY LLP invests in the US and Europe.

Related lists