GRATITUDE MANAGEMENT LLC

Thesis

Gratitude Management LLC, established in 2025 and operating as an Exempt Reporting Adviser (ERA) in New York, is an emerging investment firm with a strategic focus on direct deals and co-investments. The firm targets pre-seed through Series B rounds across key sectors including Enterprise Software, AI/ML, FinTech, Digital Health, and Consumer. Gratitude Management distinguishes itself by leveraging the public profiles and extensive networks of its principals, Alex Pall and Drew Taggart, to source proprietary deal flow and secure allocation opportunities often inaccessible to purely financial investors. A unique aspect of their approach is a preference for direct investments and co-investments, with a rare inclination to act as a limited partner in third-party funds. Startups that can benefit from consumer distribution or cultural credibility are particularly attractive, aligning with the principals' capacity to offer value beyond capital. The firm operates with a lean internal team, relying on relationships with established venture GPs and the principals' celebrity networks for deal sourcing. As a new firm, their portfolio is still developing, and specific investment details are not yet widely public. Gratitude Management LLC is headquartered in New York, NY, and their filings have not been approved or verified by the SEC.

Related lists

• Pre-seed AI investors
• Pre-seed Enterprise investors
• Pre-seed Fintech investors