IMAGINARY VENTURE CAPITAL ADVISERS, LLC
IMAGINARY VENTURE CAPITAL ADVISERS, LLC is a Seed, Series A, Series B and Series C+ fund in the US and Europe writing $100K–$10M checks into AI, Fintech, Marketplaces, fashion-tech, apparel, beauty, personal-care, food-and-beverage, pet-products, retail-tech, commerce-infrastructure and web3.
- Stages
- Seed, Series A, Series B, Series C+
- Sectors
- AI, Fintech, Marketplaces, fashion-tech, apparel, beauty, personal-care, food-and-beverage, pet-products, retail-tech, commerce-infrastructure, web3
- Check size
- $100K–$10M
- Invests in
- US-wide, Europe
- Round role
- Leads rounds
- Actively investing
- Yes
- Founded
- 2017
- Assets under management
- $1B+
- Website
- imaginary.co
Thesis
Based in New York City, the firm specializes in investing in "generationally-defining consumer businesses" and related enabling technologies. Their investment thesis focuses on visionary founders building iconic, digitally-native, and purpose-driven consumer brands, often utilizing direct-to-consumer (DTC) models and authentic brand storytelling. They show a particular interest in underrepresented founders and sustainable businesses, aiming for diversity in their portfolio. The firm primarily invests in the United States and Europe. Their typical investment stages are Seed, Series A, and Series B, though they also engage in late-stage funding. Imaginary Ventures provides capital alongside expertise in brand building, customer relations, and global expansion. Key sectors include fashion, beauty, food & beverage, marketplaces, pet products, and retail tech, as well as Web3, AI, and fintech. With over $1 billion in AUM and Fund III at $500 million, they typically invest between $100,000 and $10 million per deal, with some checks reaching up to $270 million.
Common questions
Does IMAGINARY VENTURE CAPITAL ADVISERS, LLC invest at the Seed stage?
Yes. IMAGINARY VENTURE CAPITAL ADVISERS, LLC lists Seed, Series A, Series B and Series C+ among the stages it invests in.
What check size does IMAGINARY VENTURE CAPITAL ADVISERS, LLC write?
IMAGINARY VENTURE CAPITAL ADVISERS, LLC writes $100K–$10M checks.
Where does IMAGINARY VENTURE CAPITAL ADVISERS, LLC invest?
IMAGINARY VENTURE CAPITAL ADVISERS, LLC invests in the US and Europe.