INDIE ENTERPRISES, LLC

Thesis

INDIE ENTERPRISES, LLC, operating primarily as Indie.vc, champions a 'founder-focused' and 'generalist' investment philosophy, positioning itself as the 'anti-VC VC.' They deliberately eschew the 'growth-at-all-costs' model, instead backing founders committed to building profitable, fundamentally sound businesses with a focus on long-term sustainability. Their core belief is in supporting 'real builders, building real businesses.' While generalist, they have a track record across diverse sectors including internet infrastructure, security, consumer hardware, services, software, and healthcare. IndieBio, a related SOSV program, specifically targets 'deep tech' in life sciences, electro-chemical engineering, decarbonization, robotics, and medical technology. Indie.vc prefers to invest early, often being the first investor on a startup's cap table, from pre-product and pre-revenue stages up to companies generating millions in revenue. They are known for making 'pre-seed checks' and typically act as the first VC investor. INDIE Fund I, which closed in January 2024, aims to lead or co-lead a company's first and ideally last funding round. The firm is based in Salt Lake City, Utah, with IndieBio having operations in San Francisco and New York. Indie.vc's strategy involves leading or co-leading rounds, but they also participate as angel investors, aiming to be the final funding source for founders. Their investment structures are simple, using SAFEs or equity, and they avoid complex terms. Post-investment, their approach emphasizes accountability over unsolicited advice, offering founders access to support and connections. Indie Asset Partners LLC reported $104M AUM in Q2 2026. Indie.vc's check sizes range from $250,000 to $2 million, with other sources indicating $100,000 to $1 million. INDIE Fund I writes checks from $50,000 to $2 millio

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