MAVERON LLC

Thesis

The firm has a distinct consumer-only focus, aiming to partner with entrepreneurs building iconic brands that can change culture and improve daily living. As a certified B Corporation since 2021, Maveron emphasizes a 'profit + purpose' approach, investing in companies that achieve commercial success and contribute positively to society. Their investment thesis centers on identifying shifts in consumer behavior, particularly those driven by technological integration, operating under the 'Age of Personalization' and looking for companies that monetize highly personalized experiences across health, productivity, and knowledge. They back 'non-normal' founders who challenge convention and possess a deep understanding of human behavior and consumer trends. Maveron invests across consumer-centric sectors including healthcare, energy, finance, education, food, and real estate, primarily targeting early-stage companies (pre-seed, seed, Series A) in the United States. They typically make initial investments ranging from $3 million to $10 million per deal, with some sources indicating a minimum check size of $100,000 and an average of $100,000. As of May 2022, Maveron raised $225 million for its eighth fund. In 2020, the firm had $1.3 billion in AUM, and another source indicates nearly $800 million under management.

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