MOTIVATE CAPITAL MANAGEMENT, LLC
MOTIVATE CAPITAL MANAGEMENT, LLC is a Pre-seed, Seed and Series A fund in the US and Canada writing $250K–$3M checks into AI, Enterprise, Fintech, automation, enterprise-saas, vertical-software, insurance-tech, logistics-tech and healthcare-tech.
- Stages
- Pre-seed, Seed, Series A
- Sectors
- AI, Enterprise, Fintech, automation, enterprise-saas, vertical-software, insurance-tech, logistics-tech, healthcare-tech
- Check size
- $250K–$3M
- Invests in
- US-wide, Canada
- Round role
- Leads rounds
- Actively investing
- Yes
- Founded
- 2019
- Assets under management
- $200M+
Thesis
Motivate Capital Management, LLC, operating as Motivate Venture Capital, is an early-stage venture capital firm founded in 2019 and headquartered in Chicago, Illinois. The firm focuses on North American pre-seed and seed-stage technology companies, with a strong emphasis on B2B software and automation for legacy industries. Their investment thesis centers on backing founders with deep domain knowledge who are solving significant problems in large, growing markets. Key sectors include financial services (fintech), manufacturing automation, enterprise SaaS, and vertical software for industries like insurance, logistics, and healthcare, with active investment in AI and ML applications. Motivate prefers to lead or co-invest, with a particular interest in being the first institutional capital in pre-seed rounds and participating in Series A follow-ons. As of March 2026, the firm has over $200 million in AUM. Motivate Seed Fund II, an $81 million vehicle, was announced in November 2023. Typical check sizes range from $250,000 to $1 million for pre-seed and $1.5 million to $3 million for seed rounds.
Common questions
Does MOTIVATE CAPITAL MANAGEMENT, LLC invest at the Pre-seed stage?
Yes. MOTIVATE CAPITAL MANAGEMENT, LLC lists Pre-seed, Seed and Series A among the stages it invests in.
What check size does MOTIVATE CAPITAL MANAGEMENT, LLC write?
MOTIVATE CAPITAL MANAGEMENT, LLC writes $250K–$3M checks.
Where does MOTIVATE CAPITAL MANAGEMENT, LLC invest?
MOTIVATE CAPITAL MANAGEMENT, LLC invests in the US and Canada.