NRD CAPITAL MANAGEMENT II, LLC

Thesis

NRD Capital Management, LLC is a private equity firm founded in 2014 and headquartered in Atlanta, Georgia. The firm specializes in investing in companies with multi-location and franchise business models, with a particular focus on restaurants, consumer services, and emerging verticals like healthcare franchising. NRD Capital aims to create value by investing in well-established businesses with strong unit economics and significant growth potential, employing a hands-on approach to management and strategic guidance. They primarily invest in small to mid-sized domestic and international brands, providing both equity and debt capital. NRD Capital's strategy involves upgrading management talent, completing strategic acquisitions, improving operations, and refining business strategies. NRD Partners II, L.P. closed in July 2017 with $104.5 million in commitments. The firm's total Assets Under Management (AUM) is not explicitly stated, but its funds have reached significant sizes. NRD Capital primarily invests in companies based in the United States and Uganda, with a broader international scope. The typical check size per investment deal is not explicitly stated, but their focus on small to mid-sized brands and the fund sizes suggest investments in the millions of dollars.

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