PLUS CAPITAL
PLUS CAPITAL is a Seed, Series A and Series C+ fund in the US writing $100K–$10M checks into Fintech, Healthcare, consumer-products, edtech, technology, health-and-wellness, future-of-work and conscious-consumerism.
- Stages
- Seed, Series A, Series C+
- Sectors
- Fintech, Healthcare, consumer-products, edtech, technology, health-and-wellness, future-of-work, conscious-consumerism
- Check size
- $100K–$10M
- Invests in
- US-wide
- Actively investing
- Yes
- Founded
- 2012
- Assets under management
- $221.2M
Thesis
PLUS Capital is a venture capital investment and advisory firm founded in 2012. The firm focuses on emerging growth stage companies, investing in sectors including healthcare, consumer products, fintech, and edtech. PLUS Capital seeks to support companies that are not only financially viable but also committed to making a positive impact on the world, specifically in areas like health and wellness, the future of work, and conscious consumerism. PLUS Capital invests in technology startups with a focus on innovative and scalable solutions. PLUS Capital uniquely combines venture capital with celebrity influence, allowing startups to leverage high-profile partnerships for growth and visibility. As of March 28, 2025, Plus Capital Management LLC had $221.2 million in Assets Under Management (AUM).
Common questions
Does PLUS CAPITAL invest at the Seed stage?
Yes. PLUS CAPITAL lists Seed, Series A and Series C+ among the stages it invests in.
What check size does PLUS CAPITAL write?
PLUS CAPITAL writes $100K–$10M checks.
Where does PLUS CAPITAL invest?
PLUS CAPITAL invests in the US.