PRINCETON EQUITY GROUP
PRINCETON EQUITY GROUP is a Series C+ fund in the US writing $25M–$100M checks into Healthcare, consumer-services and business-services.
- Stages
- Series C+
- Sectors
- Healthcare, consumer-services, business-services
- Check size
- $25M–$100M
- Invests in
- US-wide
- Round role
- Leads rounds
- Actively investing
- Yes
- Founded
- 2006
- Assets under management
- $1.0B
Thesis
Princeton Equity Group is a private equity firm founded in 2006, headquartered in Princeton, New Jersey, with an additional office in Dallas, Texas. The firm specializes in partnering with franchisor and multi-location businesses, focusing exclusively on these models to drive growth and value creation. Their investment thesis centers on franchisor and multi-location businesses with strong unit economics and national expansion potential, targeting companies within the consumer services, healthcare, and business services industries. They employ a 'people-first' investment approach, emphasizing long-term partnerships built on trust, integrity, and shared values. Princeton Equity Group is highly selective, partnering with only a few companies each year, and focuses on growth equity investments, not pursuing minority positions or passive investments. As of September 2025, they had approximately $1.0 billion in AUM. In 2023, they closed their second fund at $575 million. Their typical investment range is $25 million to $100 million in equity.
Common questions
Does PRINCETON EQUITY GROUP invest at the Series C+ stage?
Yes. PRINCETON EQUITY GROUP lists Series C+ among the stages it invests in.
What check size does PRINCETON EQUITY GROUP write?
PRINCETON EQUITY GROUP writes $25M–$100M checks.
Where does PRINCETON EQUITY GROUP invest?
PRINCETON EQUITY GROUP invests in the US.