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PROMUS ASSET MANAGEMENT, LLC

PROMUS ASSET MANAGEMENT, LLC is a Series C+ and buyout fund in the US investing in private-equity and real-estate.

Stages
Series C+, buyout
Sectors
private-equity, real-estate
Invests in
US-wide
Actively investing
Yes
Founded
2012
Assets under management
$1.6B

Check size not disclosed

Thesis

Promus Asset Management, LLC, founded in 2012 and based in Illinois, operates as an investment advisory firm with a primary focus on private equity and real estate strategies. The firm engages in direct private equity investments in lower middle market companies through its subsidiary, Promus Equity Partners, LLC (PEP), and also partners with other private equity firms for fund investments and co-investments. Promus's investment thesis centers on private markets, seeking niche opportunities and lower middle market companies with a strategy that emphasizes flexibility, control-oriented positions, and accelerating growth. Their geographic scope is primarily North America, with recent expansion into Houston. Investment strategies include primary fund allocations, buyouts, co-investments, GP solutions, and opportunistic joint ventures. As of April 30, 2026, the firm collectively managed approximately $1.27 billion in regulatory assets under management. Promus Asset Management, LLC, operating as Promus Advisors, is an SEC-registered investment advisor headquartered in Dallas, Texas, and is a subsidiary of Bellwether Investment Management USA Inc.

Common questions

Does PROMUS ASSET MANAGEMENT, LLC invest at the Series C+ stage?

Yes. PROMUS ASSET MANAGEMENT, LLC lists Series C+ and buyout among the stages it invests in.

Where does PROMUS ASSET MANAGEMENT, LLC invest?

PROMUS ASSET MANAGEMENT, LLC invests in the US.

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