PROVENANCE MANAGEMENT CO., LP
PROVENANCE MANAGEMENT CO., LP is a Series A, Series B, Series C+, private-equity and buyout fund in the US investing in Consumer, Marketplaces, digital, e-commerce and retail.
- Stages
- Series A, Series B, Series C+, private-equity, buyout
- Sectors
- Consumer, Marketplaces, digital, e-commerce, retail
- Invests in
- US-wide
- Round role
- Leads rounds
- Actively investing
- Yes
- Founded
- 2019
- Assets under management
- $392M
Check size not disclosed
Thesis
Provenance Management Co., LP is a private equity firm founded in November 2019, headquartered in Beverly Hills, California. The firm specializes in investing in digitally-intensive, direct-to-consumer (DTC) brands, employing an analytically-driven strategy. Their investment thesis centers on identifying, negotiating, managing, and divesting omnichannel consumer brands with high customer loyalty. Operating as a growth equity investor, Provenance targets companies in the digital and DTC space, with a likely preference for Series A through growth stages. As of May 21, 2025, the firm's Assets Under Management (AUM) stood at $392.2 million. Provenance Management Co., LP distinguishes itself from wealth management entities and blockchain-focused firms with similar names.
Common questions
Does PROVENANCE MANAGEMENT CO., LP invest at the Series A stage?
Yes. PROVENANCE MANAGEMENT CO., LP lists Series A, Series B, Series C+, private-equity and buyout among the stages it invests in.
Where does PROVENANCE MANAGEMENT CO., LP invest?
PROVENANCE MANAGEMENT CO., LP invests in the US.