RALLYDAY PARTNERS, LLC

Thesis

Rallyday Partners is a private equity firm founded in 2018 and headquartered in Denver, Colorado. The firm focuses on investing in lower-middle market growth companies in North America, specifically within the United States and Canada. They target companies with compelling secular trends, disruptive business models, scalable systems, and audacious leaders. Their preferred sectors include education and corporate training, digital infrastructure, healthcare services, precision manufacturing, and tech-enabled business services. Rallyday Partners employs a "by founders for founders" strategy, leveraging creative, financial, experiential, and human capital to support entrepreneurs. They aim to provide an alternative to traditional private equity, emphasizing partnership with founders and a focus on purpose, culture, and people. The firm's investment approach is described as founder-friendly, with a belief that investing in people and culture drives value creation. Rallyday Partners structures transactions primarily as majority recapitalizations or significant minority stakes with founders. The firm's debut fund closed at $153 million in May 2020, and their second fund closed at $205 million in April 2022. As of March 31, 2026, the firm managed $337,133,957 in discretionary assets across four funds and a co-investment entity, with another source indicating their AUM was $384,142,375 as of the same date. While specific check sizes per deal are not explicitly stated, Rallyday Partners' debut fund aimed to invest between $5 million and $50 million in companies with $2 million to $15 million in EBITDA.

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