SF EQUITY PARTNERS MANAGEMENT, LLC
SF EQUITY PARTNERS MANAGEMENT, LLC is a Series C+ and buyout fund in US-West and Pakistan writing $15M–$40M checks into consumer-goods, food-and-beverage, beauty-and-personal-care, health-and-wellness, household, outdoor-and-recreation and pet-care.
- Stages
- Series C+, buyout
- Sectors
- consumer-goods, food-and-beverage, beauty-and-personal-care, health-and-wellness, household, outdoor-and-recreation, pet-care
- Check size
- $15M–$40M
- Invests in
- US-West, Pakistan
- Actively investing
- Yes
- Founded
- 2005
- Assets under management
- $555M
- Website
- sfequitypartners.com
Thesis
SF Equity Partners Management, LLC (SFEP) is a private equity firm founded in 2005, specializing in the consumer sector value chain. They target lower to middle-market companies with revenues between $15M-$100M+ and EBITDA of $3M-$15M+. Their strategy involves buyouts and expansion-stage growth investments, often acting as the first institutional capital for founder-owned businesses. SFEP prefers control or significant minority investments, leveraging their deep consumer domain expertise, strategic guidance, and operational support. The primary geographic focus is the Western United States, with a density in the Bay Area and Los Angeles, although they have also invested in Pakistan. As of December 31, 2025, SFEP managed approximately $555,962,008 in client assets. Their typical equity investment per transaction ranges from $15 million to $40 million. The firm's second fund closed in 2015 at approximately $100 million.
Common questions
Does SF EQUITY PARTNERS MANAGEMENT, LLC invest at the Series C+ stage?
Yes. SF EQUITY PARTNERS MANAGEMENT, LLC lists Series C+ and buyout among the stages it invests in.
What check size does SF EQUITY PARTNERS MANAGEMENT, LLC write?
SF EQUITY PARTNERS MANAGEMENT, LLC writes $15M–$40M checks.
Where does SF EQUITY PARTNERS MANAGEMENT, LLC invest?
SF EQUITY PARTNERS MANAGEMENT, LLC invests in US-West and Pakistan.