SONOMA BRANDS CAPITAL
SONOMA BRANDS CAPITAL is a Series C+ fund in the US and UK writing $5M+ checks into food-and-beverage, beauty, personal-care-and-wellness, pet, home-and-lifestyle and consumer-services.
- Stages
- Series C+
- Sectors
- food-and-beverage, beauty, personal-care-and-wellness, pet, home-and-lifestyle, consumer-services
- Check size
- $5M+
- Invests in
- US-wide, UK
- Round role
- Leads rounds
- Founded
- 2015
Thesis
They aim to partner with innovative founders to build enduring brands across physical and digital landscapes, seeking to expand retail distribution and accelerate digital engagement. The firm typically invests in companies generating at least $5 million in sales and operates in sectors such as Food & Beverage, Beauty, Personal Care & Wellness, Pet, Home & Lifestyle, and Consumer Services. Sonoma Brands Capital leads investments ranging from $5 to $30 million, seeking board-level participation and making both minority and control investments. The firm announced the closing of its second fund at $60 million in January 2018 and has a growth and expansion fund, Sonoma Brands Capital III Growth, L.P., with a vintage year of 2023. They are a Registered Investment Adviser (RIA).
Common questions
Does SONOMA BRANDS CAPITAL invest at the Series C+ stage?
Yes. SONOMA BRANDS CAPITAL lists Series C+ among the stages it invests in.
What check size does SONOMA BRANDS CAPITAL write?
SONOMA BRANDS CAPITAL writes $5M+ checks.
Where does SONOMA BRANDS CAPITAL invest?
SONOMA BRANDS CAPITAL invests in the US and UK.