TRUE BEAUTY CAPITAL LLC
TRUE BEAUTY CAPITAL LLC is a Seed and Series A fund in the US, Canada and Europe writing $1M–$5M checks into beauty, personal-care and wellness.
- Stages
- Seed, Series A
- Sectors
- beauty, personal-care, wellness
- Check size
- $1M–$5M
- Invests in
- US-wide, Canada, Europe
- Round role
- Leads rounds
- Actively investing
- Yes
- Founded
- 2020
- Assets under management
- $75M
- Website
- truebeautyventures.com
Thesis
With a fund size of $75 million, TBV targets emerging brands with differentiated offerings, strong operational discipline, and proven consumer traction, primarily in North America and Europe. TBV typically leads or co-leads funding rounds, deploying capital ranging from $1 million to $5 million per deal, focusing on Seed, Seed+ (Extension), and Series A stages. They seek brands with compelling founder stories, demonstrated product efficacy, strong consumer traction, omnichannel sales strategies, and healthy profit margins. The firm operates as a hybrid private equity and venture capital entity, offering both capital and deep industry expertise to scale brands.
Common questions
Does TRUE BEAUTY CAPITAL LLC invest at the Seed stage?
Yes. TRUE BEAUTY CAPITAL LLC lists Seed and Series A among the stages it invests in.
What check size does TRUE BEAUTY CAPITAL LLC write?
TRUE BEAUTY CAPITAL LLC writes $1M–$5M checks.
Where does TRUE BEAUTY CAPITAL LLC invest?
TRUE BEAUTY CAPITAL LLC invests in the US, Canada and Europe.