VERITY VENTURE PARTNERS, LLC

Thesis

Verity Venture Partners (VVP) is an early-stage investment firm founded in 2021, focused on backing purpose-driven entrepreneurs building the next generation of iconic consumer companies. The firm operates with a consumer-first approach, leveraging deep industry knowledge and a hands-on partnership model to support emerging brands and their enabling technologies. VVP focuses on early-stage consumer brands that have achieved between $1 million and $10 million in annual sales. Their investment thesis spans key sectors including beauty, food and beverage, wellness, personal care, pet products, and e-commerce, as well as the underlying technologies that support these industries. They actively seek purpose-driven founders building companies with a mission, aligning with trends towards sustainability, wellness, and authenticity. VVP's strategy involves a value-add partnership approach, offering more than just capital, including strategic guidance, operational support, talent acquisition assistance, and access to an extensive network. While they are minority investors, they aim to build collaborative and trusted partnerships with founders. VVP often leads investment rounds and typically invests between $500,000 and $2 million per deal. Their geographic scope is primarily the United States, with some investments also in Canada. Specific details regarding their total Assets Under Management (AUM) and current fund sizes are not publicly disclosed. Tina Bou-Saba brings extensive experience in consumer brands, particularly in beauty and personal care, with a background in investment banking and equity analysis, and is passionate about supporting female and diverse entrepreneurs. Matt Levin has over 27 years of experience, including a significant tenure a

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• Seed-stage Consumer investors
• Series A Consumer investors
• Series C+ Consumer investors