VMG PARTNERS II, LLC
VMG PARTNERS II, LLC is a Series A, Series B, Series C+ and buyout fund in the US writing $10M–$200M checks into Consumer, food-and-beverage, beauty-and-personal-care, health-and-wellness, pet-products-and-services and technology.
- Stages
- Series A, Series B, Series C+, buyout
- Sectors
- Consumer, food-and-beverage, beauty-and-personal-care, health-and-wellness, pet-products-and-services, technology
- Check size
- $10M–$200M
- Invests in
- US-wide
- Actively investing
- Yes
- Founded
- 2005
- Assets under management
- $3.4B
- Website
- vmgpartners.com
Thesis
VMG Partners II, LLC is a private equity firm founded in 2005, with a specific focus on the consumer and retail sectors in North America. The firm operates with a dual strategy, encompassing VMG Consumer and VMG Technology, aiming to partner with entrepreneurial companies to foster growth and build iconic brands. Their investment thesis centers on identifying and supporting high-growth, emerging consumer and retail businesses, particularly branded consumer products, by providing strategic capital and operational expertise. Key sectors include Food and Beverage, Beauty and Personal Care, Health and Wellness, Pet Products and Services, and Technology that enhances operational excellence for consumer brands. VMG Partners II, a 2011 vintage buyout fund, specifically targeted consumer non-durable, manufacturing, LOHAS, and wellness sectors. VMG Partners II, L.P. closed with $375 million in capital commitments in 2011. The firm generally invests between $10 million and $200 million, with $20 million equity checks being common. As of March 2025, VMG Partners II LLC reported $3.4 billion in AUM.
Common questions
Does VMG PARTNERS II, LLC invest at the Series A stage?
Yes. VMG PARTNERS II, LLC lists Series A, Series B, Series C+ and buyout among the stages it invests in.
What check size does VMG PARTNERS II, LLC write?
VMG PARTNERS II, LLC writes $10M–$200M checks.
Where does VMG PARTNERS II, LLC invest?
VMG PARTNERS II, LLC invests in the US.