WINONA CAPITAL MANAGEMENT, LLC
WINONA CAPITAL MANAGEMENT, LLC is a Series C+ and buyout fund in the US investing in consumer-goods, pet-products, apparel, lifestyle-products, sports, recreation, manufacturing, education-services and retail.
- Stages
- Series C+, buyout
- Sectors
- consumer-goods, pet-products, apparel, lifestyle-products, sports, recreation, manufacturing, education-services, retail
- Invests in
- US-wide
- Round role
- Leads rounds
- Actively investing
- Yes
- Founded
- 2006
- Assets under management
- $300M+
- Website
- winonacapital.com
Check size not disclosed
Thesis
Winona Capital Management, LLC is a Chicago-based private equity firm founded in 2006, specializing in growth capital and acquisition financing for lower middle-market consumer and retail companies with strong brand enhancement opportunities. Their investment thesis targets consumer-facing industries including consumer goods, pet products, apparel, lifestyle products, sports, recreation, manufacturing, education services, and retail. They prefer branded consumer companies with an EBITDA above $1 million and attractive revenue and brand enhancement potential. The firm focuses on U.S. operating companies and prefers buyouts, suggesting a focus on growth or expansion stages. As of March 30, 2026, AUM was $255,644,015, with over $300 million reported in 2018. They have managed at least two closed funds, with Winona Capital Partners III described as a private equity growth-expansion fund.
Common questions
Does WINONA CAPITAL MANAGEMENT, LLC invest at the Series C+ stage?
Yes. WINONA CAPITAL MANAGEMENT, LLC lists Series C+ and buyout among the stages it invests in.
Where does WINONA CAPITAL MANAGEMENT, LLC invest?
WINONA CAPITAL MANAGEMENT, LLC invests in the US.