YELLOW WOOD PARTNERS

Thesis

Yellow Wood Partners is a private equity firm founded in 2011 and based in Boston, Massachusetts, specializing exclusively in consumer brands and companies. Operating under the philosophy of "Taking the Road Less Traveled in Private Equity," they focus on identifying and growing overlooked brands within the consumer industry, particularly in the middle market. Their investment thesis spans diverse categories including beauty and personal care, health and wellness, food and beverages, juvenile products, household items, outdoor and recreation, pet care, home goods, active lifestyle, apparel, and accessories. Yellow Wood seeks businesses with strong brand equity, potential for operational improvement, and opportunities for growth through innovation, marketing, and channel expansion, often targeting founder-owned businesses or corporate carve-outs. They primarily engage in control transactions, emphasizing functional operational capabilities and actively pursuing add-on acquisitions. The firm has raised multiple funds, with Yellow Wood Capital Partners II closing at $370 million in 2017 and Yellow Wood Capital Partners III closing at $750 million in 2022. As of March 25, 2025, their AUM was $2.9 billion. They typically invest between $35 million and $150 million per company, with a sweet spot around $91.25 million, and often lead rounds. For their debut fund, they targeted $10 million to $80 million. Yellow Wood Capital Partners II preferred investments of $50 million to $150 million.

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• Series C+ investors based in Boston, MA